My product targets mainly big pharmacies that can sell these products on their shelves to the potential consumer. My avatar is an 18 year old male that goes to UCF, a big school in central Florida. He grew up with a difficult childhood. Having divorced parents and having to split time between them. Regardless of this, he was able to go to a college he really wanted to go to. He didn't find it hard at all to make a bunch of friends and loved going out on weekends. From going out, he picked up a new habit of smoking a JUUL. Although this is the case, he drives his 2010 blue Mazda 3 to and from class and still tries his best in class. During class he usually ends up watching Netflix and specifically his favorite show, That 70's Show. Because his parents neglected him during his childhood he felt that whatever he does has no consequence. He always loves to go out and and can sometimes neglect his school work because of it.
I am similar to my avatar in many ways and I definitely don't think this is a coincidence. I created a character that had an amazing goal of going to a college that he really wanted to go to and I can really relate to that. Also, when I got to college I loved finding new people to hangout with and going out on weekends, just like the avatar I created. I feel like subconsciously when people have to create physical representations of a person they tend to get ideas from their own life and put that into their creation. I came up with this idea because I see nicotine addiction growing before my very own eyes and I feel like some people just need some help with their addiction.
Jayson,
ReplyDeleteI like how you added a lot of detail about your typical customer because this helped me to visualize them very easily. I also thought that it was interesting that I found myself to be very similar to my prototypical customer as well. I agree with how you said that we do this subconsciously, and I also think we are similar to our customers because we have similar problems as them. Great job!
JP,
ReplyDeleteI thought you did a great job on this assignment creating your customer avatar. I thought your insight into your customers childhood was very useful and helps us see who you would be marketing your product to. I also liked how you noticed the similarities between yourself and the avatar. I think it is very useful to not only understand your customers but to have a similar mindset.
Jayson,
ReplyDeleteYou did a great job going into detail with your avatar so that the reader good get a good sense about their life without actually knowing them. I think your product goes in line with a market that your avatar would be in. I think including how their childhood affected their future in college and the decisions they have made.
Hey Jayson,
ReplyDeleteThis was such a great well thought of post. I believe you truly spent the time and did a lot of research to find your typical customer and created a great avatar representing them. I liked how you said the avatar and you both had a similar mindset and I thought that was really great. Overall, this was an amazing post great work!
Jayson,
ReplyDeleteI enjoyed reading the background on your typical customer avatar. The fact that you see many similarities between you and your customer avatar is no coincidence. You targeted your audience based off of your everyday experiences and from the people you hang around the most. I think your product can serve the vast majority of college students, as many have picked up the habit of JUULing and developed an addiction to nicotine.