19A – Idea Napkin No. 2

1. I am Jayson Prasad, and I am a freshman currently attending the University of Florida. I would say that i am talented as in a social aspect, as in I can hold a conversation and communicate my ideas very clearly in an interaction with another person. This would be a very viable skill to have when running a business because if you're pitching your idea to potential crowd funders or investors, you have to be able to sell your idea and convince them to put their assets into your business. I aspire to become financially stable one day and not have to worry about whether or not money will be an issue for me. Regarding my business, I see this playing a big part in my life at first because this will be my first business I built off the ground, so there will always be a value of importance on it, unless it falls flat on its face.

2. I am still offering the ability to help people with nicotine withdrawals with a wearable device that will help fight these withdrawal symptoms, without the use of nicotine. The only change I have made regarding my product has been the idea of making the device into a necklace on top of the original idea of it being a bracelet. I feel like this solves the unmet need of people not being able to break free of the curse of nicotine addiction when they get hooked on it. Granted the user would have to come to the conclusion that they are hooked, but when they do my product will be the best way to assist this need.

3. I am offering this product mainly to people with this addiction which can honestly range from high school students to grown adults. In college especially, nicotine devices are everywhere and most people you turn to own one. I feel like especially from my past interviews this would be the typical demographic for my product due to the rise of this highly addictive substance and because some teenagers may not understand the repercussions of using nicotine.

4. I feel that these people will actually pay money for my product because there isn't anything on the market as helpful as my product at helping people get over their withdrawal symptoms. Although some may argue that there are nicotine patches and other products circulating around the market right now, but they all still contain nicotine and will only relieve the symptoms of withdrawal and not actually help you get off nicotine. My product doesn't contain any addictive substances and is safe for human consumption, so I feel people would turn to my product over other alternatives.

5. What sets me apart from everyone is the fact that my product does more for the user than the current competitor, nicotine patches. As previously stated, nicotine patches contain nicotine and will only subsidize your craving for nicotine with more nicotine entering your body, but through a different method. My product is able to help stop these withdrawal symptoms and not inject you with more nicotine, thus making it easier for people to quit using nicotine in general.

Overall I believe that all parts of my business concept fit really well together. This is due to that fact that my product is now designed directly given from feedback I received from interviews and I continuously try to improve it from the feedback given. The only part I feel is a little out of place may be the initial purpose of my product, which was to help relieve people of nicotine withdrawal symptoms, but as I am describing what I actually want from the product, I feel that I am really trying to help people get off nicotine as a whole due to the fact that the wearable doesn't have any nicotine in it. This would in turn relieve people of their symptoms, but then also help people quit as well.

Feedback Memo:
From the feedback received, I personally believed that I was heading in the right direction, but I should focus on more of a specific audience instead of just saying it was for anyone who used nicotine. This is true in a sense, so I tried to market it more towards people in school and the younger audience that needs help more I feel. Also, I tried to make the product more appealing by creating a necklace that would do the same thing as the bracelet because not everyone would prefer to wear a bracelet over a necklace.