9A – Testing the Hypothesis, Part 2

• Who: After conducting my interviews I have determined more information that would help improve upon my idea. There are definitely people that wouldn't want my product just because they are set in their own ways or they just didn't see a need for it. Out of 5 interviews, 1 person thought the idea wouldn't work, 1 person was on the fence about the idea, and the other 3 were all for it. The one person who believed this idea wouldn't work is an avid nicotine user. His thought process was that if people are having a great time and still enjoying it why would they pay for my product. I understood his point of view, so I aimed to slightly adjust my target audience to people who are addicted to nicotine, but also would like to quit. The one person on the fence about my idea brought a somewhat similar point to what the previous person I interviewed mentioned. She is also an avid nicotine user, but could see the value in my product. Her point is kind of what made me shift my target audience a little to target people who are trying to quit, because she said a classic line, " you can lead a horse to water, but you can't make it drink." The other three people who supported my idea were parents and they all could all see a benefit from my product. After I told them how prevalent devices such as JUULs are in our generation today, they said that this would be something they might buy their kids if they were aware of their kids being hooked on nicotine. The fourth person I interviewed was a mom that was one of the three interviewees that agreed with me. She further pushed the point that this would be a more relevant solution in my generation because of the rapid influx of nicotine devices roaming around today.
• What: Most of the interviewees could agree to a point that a device that could help reduce nicotine addiction would be beneficial, but it just depends on the audience. After this set of interviews, I definitely need to rethink my approach to marketing my idea. I could possibly try and include the health benefits of getting off the addiction. Bottom line, the point stands that my idea could be successful for the most part, but the part I failed to acknowledge before was the group of people that didn't want to stop using nicotine.
• Why: The goal of trying to reduce nicotine addiction for people who use it has not changed and is the sole reason for this product.

                      Inside the Boundary                                        Outside the Boundary

Who           People who are addicted to                      People who like using nicotine and 

                nicotine and want to try and stop               like the way it fits in their life (non-quitters)

             and people who believe it can be helped    and people who believe that it can't be helped                                                                                           further than what is already available

What           Help reduce nicotine addiction               Not able to help fully eliminate                                                                                                           nicotine addiction and can't force people 

                                                                                 to do something they don't want to

Why         People who may have accidentally          People who love using nicotine and 

            gotten hooked (social pressure)                    don't see anything wrong with it 

                    and want to try and quit