15A – Figuring Out Buyer Behavior No. 2

Findings and Conclusions:
After conducting 3 interviews I gained a little more knowledge on what other types of wearables that people would consider wearing if they had a nicotine addiction. From these interviews, I feel like there weren't too many different opinions because the 3 of them said that they would prefer the bracelet the most, but they still gave input and ideas on the design and other types of wearables.

The first interview was with Trevor and he's in a fraternity. He recommended designing a stylish bracelet that could have Greek letters on it so you can represent your sorority or fraternity and would function as a way to help relieve withdrawal symptoms. He also recommended making this as minimalistic as possible so that it doesn't bring too much attention for a bracelet. I also found out that this type of item should be sold online to accommodate those customization options some people might be looking for.

The second interview was with Aidan. He also believed that the best way of implementing this as a wearable item that looked stylish was potentially a type of watch. He said that he loves wearing watches so if this product were to come to life he would hope that there could be a watch type variant of the product. For him, the pricing of the item wouldn't matter too much, just as long as it looked good.

The third interview was with Mackenzie. She believed that a bracelet would be a good idea, but it wouldn't work as much when it came to women's fashion. She recommended a patch that would go underneath your clothing either on your chest or upper thighs. Personally, I told her I was trying to stay away from the whole patch idea because it would be perceived to be the same thing as a nicotine patch. She then recommended to make the chemical into a topical solution and rub it on your body, just the same as you would with lotion.

In conclusion, I figured out some potential new alternatives to the bracelet I was thinking about. I saw that there is definitely a market for this type of bracelet, but I would need to make it into something stylish that people would want to wear. I also was very intrigued by Mackenzie's idea of making this into a topical solution, but I feel like there might be more complications with this because you would most likely have to reapply the solution on yourself multiple times per day. Honestly, I really liked Aidan's alternative of making a watch because many people already wear watches daily and making a watch that is inconspicuous and would help fight withdrawals is a great alternative. I found out that the most important aspect is the style of the product because my interviewees didn't seem to mind paying anything for something with this kind of benefit as long as they deemed it reasonable. Finally, I feel like these interviews really fine-tuned my original idea and I feel like I am progressing on making this product as best and profitable as can be, while still providing a very helpful item for those who need it. This product will be seen a "right" kind of purchase because this product will help people who need something like this and truly believe it will work.